Client Overview

Crack the Customer Code, hosted by Jeannie Walters and Adam Toporek, was dedicated to helping business professionals, small business owners, and customer-facing teams create outstanding customer experiences. Launched in 2014, it quickly became one of the earliest and most respected podcasts in the customer experience space, regularly ranking as a top CX podcast. The show featured expert interviews and actionable insights, running for eight years and concluding with its 500th episode in November 2022.

The Challenge

By 2016, the podcast was growing steadily, but maintaining high-quality content alongside running a rapidly expanding business became increasingly difficult for Adam and Jeannie. They needed a trusted production partner to manage the technical aspects of podcasting so they could focus on content creation and business growth.

Our Solution

We partnered with Adam and Jeannie in 2016, providing six years of full-service audio editing and podcast production support, including:

• Professional audio editing for clarity, noise reduction, and balanced sound

• Removal of filler words, long pauses, and technical errors

• Mastering episodes for consistent quality and listener experience

• Streamlined workflow to maintain regular release schedules

This long-term partnership ensured the hosts could produce polished, professional episodes consistently, without being slowed down by technical production tasks.

The Results

• Six years of consistent, high-quality audio across hundreds of episodes

• Reliable production workflow allowing the hosts to focus on interviews and business growth

• Sustained audience engagement through professional sound quality

• Successfully supported the podcast until its final episode (#500) in November 2022

Conclusion

Our six-year collaboration with Crack the Customer Code demonstrates how dedicated, professional audio production can help hosts maintain excellence and consistency over time. By handling all technical aspects, we enabled Adam and Jeannie to focus on delivering valuable content and growing their influence in the customer experience space.